Hospitality & Outdoor
Starting Date: ASAP
Establishment: Game Lodge
Hospitality and Outdoor – New Vacancy – Assistant Marketing Manager
Nature Reserve – Bela Bela – Limpopo
An exciting opportunity is available for an experienced Assistant Marketing Manager to support the planning, coordination and delivery of marketing initiatives within a well-established nature reserve and hospitality destination. This role is ideal for a creative and driven marketing professional with strong digital marketing, content creation and campaign management skills. The successful candidate will assist in growing brand awareness, increasing occupancy and bookings, promoting events and activities, and enhancing guest engagement through strategic marketing initiatives across multiple platforms.
Job Description & Requirements:
- Assist in developing and implementing the annual marketing plan and campaign calendar
- Support occupancy, revenue, event participation and brand-awareness objectives
- Develop, schedule and coordinate engaging content across Facebook, Instagram, TikTok and other digital platforms
- Create and coordinate marketing content including copy, photography, video and promotional material
- Ensure all marketing collateral aligns with approved brand standards and messaging
- Maintain accurate website, package, promotion, event and activity information across digital platforms
- Assist with seasonal promotions, leisure packages, conferences, weddings, functions and special events
- Monitor and report on social media engagement, website traffic, leads, enquiries, conversions and campaign performance
- Conduct market research, competitor analysis and tourism trend monitoring
- Support lead follow-up processes with Reservations, Sales and Front Office teams
- Maintain marketing databases and assist with email and digital campaigns in line with POPIA requirements
- Coordinate closely with operational departments to ensure promoted experiences can be delivered successfully
- Build relationships with tourism bodies, travel partners, schools, corporate clients, suppliers and media contacts
- Represent the organisation at exhibitions, trade shows, roadshows, activations and promotional events
- Coordinate event marketing support including pre-event promotion, live coverage and post-event content
- Manage marketing collateral, branded material and promotional stock
- Liaise with external designers, photographers, videographers, printers and media suppliers
- Assist with marketing budget administration, expenditure tracking and supplier documentation
- Maintain organised records of campaigns, content calendars, reports and approvals
- Act on behalf of the Marketing Manager when delegated
- Relevant qualification in Marketing, Communications, Tourism, Hospitality, Business Management or related field
- Grade 12 certificate
- Minimum 3 years’ relevant marketing experience
- Hospitality, tourism, resort or leisure experience will be advantageous
- Digital marketing, social media or content creation certification will be advantageous
Package
- Salary: R15 000 per month
- Accommodation: Live-out
